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TOUYON Beer Garden

Beer garden where you can also
enjoy fish and shellfish!
Beer garden where you can also
enjoy fish and shellfish!

All weather beer garden at the roof top of Touyon Market!

Fresh ingredients with BBQ style! It is only possible because its directly connected to the market.

Opens April 25th(Fri.)!
Reservations will be accepted from April 9!

  • May 5 Children's Day: Free for children under 18 years old! (Only for families visiting the store)

  • Mother's Day: Eligible person will get 2x tokens! (800 yen → 1,600 yen) *Family visits only

  • Jul. & Aug. Only! If you come to the store in a yukata, you will receive a 500-yen gift certificate.

About
Reservation

[Reservations start on April 9th]
We accept reservations over the WEB or Phone. Reservation for large group / part private hire is available. Reservation over the phone is avilable 12:00~21:00. Please note that calls to our shop phone might not get answerd at the busy Shop Opening Time of the day.

Reservation[12:00-21:00]
022-398-5153

Web Reservation

We will send you great offer information via Instagram & LINE!

Instagram LINE：friend

Prices and System

Basic Plan

▲“Eat All You Want” BBQ
▲¥800 token tickets
▲“Drink All You Want” (2hours)

  • Adult ¥5,000(VAT inc.)
  • JS&HS Stu. ¥3,900(VAT inc.)
  • ES Stu. ¥2,500(VAT inc.)

    *No golden ticket included

All-you-can-eat seafood BBQ!  Premium Plan

Only available by reservation
(a day before the visit date at latest)

▲“Eat All You Want” BBQ
▲“Eat All You Want” Seafood for BBQ
▲¥800 token tickets
▲“Drink All You Want” (2hours)

  • Adult¥7,700(VAT inc.)
  • JS&HS Stu.¥4,900(VAT inc.)

    *No golden ticket included

  • ES Stu.¥3,500(VAT inc.)

    *No golden ticket included

  • (Free of Charge for Preschool Child)
    (Time Extension of 30min : Adult ¥500 ・Free of Charge for ES Stu.)

    Registered invoice issuer

    ※Entry by only underaged people are prohibited.
    ※We kindly ask you to gather all the payment to your group organiser in advance.
    ※Cash, PayPay, Rakuten Pay and various Credit Cards are accepted for payment.
    ※Opening periods and hours are subject to change without notice due to weather and other factors.

    PayPay楽天Pay

Here's how to enjoy
the TOUYON Beer Garden

  • ▲Admission fee payment(※Example for adults)

    At the reception, please pay the admission fee (all-you-can-drink and eat) for 2 hours for the [Basic Plan] ¥5,000 or the [Premium Plan] ¥7,700 for the number of people.
    When you are guided, you will also receive a benefit worth 800 yen that can be used in some paid corners.

  • ▲Use of Buffet & Pay Corner

    In the venue, you can drink beer and various drinks as much as you want. At the buffet corner, you can eat all you want of various gourmet foods including BBQ.
    Also, use the bonus benefits to get beef tongue, seafood, local sake, and more from the paid corner!
    In addition, for those who choose the [Premium Plan], BBQ seafood such as scallops, oysters, and turban shells, which are unique to the direct connection to the Sendai Morning Market, are included in the all-you-can-eat.

  • ▲For guests who still want to have fun

    Your exit time is indicated at the top of the ticket. If you would like to extend your stay, please make the necessary arrangements in advance.
    The extension fee is 500 yen per 30 minutes. Please settle the extension fee when you leave.
    It might be cheaper than going to a second bar!
    ※Please note that extension may not be possible depending on the reservation situation.

  • ▲Gift token for your next visit!

    Groups that do not leave any food or drink leftovers behind and cooperate with the time limit will receive [(¥200 worth of token tickets which can be used next time) x (number of people)]! Please ask a member of staff when you leave the shop.

Introduction

Directly connected to Touyon Market!

Directly purchasing the ingredients from the maker. Starting from Yakiniku BBQ, there are more than 50 choices available at our buffet! There are token tickets available to use at our Extra charge Items section.

All weather beer garden

We have tents Installed
so there is no worries of
rainy weather.

There is no worries of the weather on the day or sudden rain.
The organisers of gtroups of customers
are free of stress!

Windproof curtains also installed

 

We would like to pass
the Sendai morning market
on to the next generation.

After the war, several fresh food markets in Sendai City were consolidated into the Sendai Central Wholesale Market, and due to the emergence of supermarkets and the demographic donuts phenomenon, the Sendai Morning Market now operates as the only fresh food market.

We would like to provide a breath of fresh air into Sendai Morning Market.

The Sendai morning market has changed with the times. The New project to pass it on to the next generation is

turning the Touyon Building to be a complex facility with restaurants.

We purchase directly from the market shops at downstairs mainly selling freshly caught seafood from Sanriku, and deliver it to our customers on the spot. TOUYON Beer Garden participated in a project that aims to revitalise the market while offering customers a new way of enjoying the market.

Desire of TOUYON Beer Garden
While inheriting the thoughts
of the Sendai Morning Market,
which has a long history as
the kitchen of Sendai,
we would like to create new value.

Fresh ingredients are purchased daily from the market, and delivered to customers in a BBQ style on the rooftop of the market.　“Value creation that can only be achieved by being directly conneced to the market.” We aim to be a beer garden that is loved by the local community.

Access

[ Shop Information ]

Name
Directly Connected to Sendai Morning Market
"TOUYON Beer Garden"
Address
〒980-0021
3rd Floor, Touyon Market Building, Chuou4--3-1, Aoba-ku, Sendai, Miyagi.
Opening
Period
Fri, 25th Apr.2025 〜 Sun, 14th Sep.
[ TOUYON Imoni Garden : Fri, 19nd Sep.2025 〜 Sun, 11th Nov.
[Kotatsu Garden : Fri, 21th Nov. 2025 〜 Sat, 31th Jan. 2026]
Opening
Hours
Weekdays 17:00 〜 23:00 / Sturdays 15:00 〜 23:00 (Last Order : Food 22:00 / Drink 22:30)
Weekends and Bank Holidays 15:00 〜 22:00 (Last Order : Food 21:00 / Drink 21:30)
Reservations outside business hours are welcome! Please contact us.
Reservation for large group / part private hire is available as well.
Closed On
Mondays (if Monday is a Bank Holiday, the closed day will be replaced) [Open every day in July and August].
Number of Seats
About 180 seats
(all seats are ready for any weather)
Prices
『Basic Plan』
Adult ¥5,000(VAT inc.)
JS&HS Stu. ¥3,900(VAT inc.)
ES Stu. ¥2,500(VAT inc.)*No golden ticket included
『All-you-can-eat seafood BBQ! Premium Plan』
Adult ¥7,700円(VAT inc.)
JS&HS Stu. ¥5,600(VAT inc.)*No golden ticket included
ES Stu. ¥3,500円(VAT inc.)*No golden ticket included
※Free of Charge for Preschool Child
Cancellation Charges
50% of the fee will be charged for cancellations or reduction in the number of guests on the day of the event.
100% of the fee will be charged for no-shows or cancellations.
If you wish to change the number of people in your party, please do so until the previous business day.
If the number of people increases on the day of the event, we may have to ask you to move seats apart or pack them in. Please understand that seating is limited.

Contact

Inquiries to the TOUYON Beer Garden and Press and media enquiries.

Directly Connected to Sendai Morning Market
TOUYON Beer Garden
Public Relations Inomata
TEL：022-398-5153

Reservations to the TOUYON Beer Garden.

TEL：022-398-5153

《Reservations outside business hours and surprise plans are available.》
（Calls accepted for:12:00〜21:00）

Web Reservation

  • 【Summer Period】

    TOUYON Beer Garden

    Fri, 25th Apr. 2025 〜 Sun, 14th Sep.

  • 【Autumn Period】

    TOUYON Imoni Garden

    Fri, 19nd Sep. 2025 〜 Sun, 9th Nov.

  • 【Winter Period】

    Kotatsu Garden

    Fri, 21th Nov. 2025 〜 Sat, 31th Jan. 2026